The richest people of India are now completely changing the way they buy houses. Now he is not just enjoying buying lots of houses, but his focus has shifted to ‘super luxury properties’. These people are looking for properties that are unique, have great design and will preserve their wealth for a long time.
Vishal Vincent Tony, Managing Director of Aratt Developers and Founder of Ayatana Hospitalities Pvt Ltd, says that this is not just a fashion or trend. This is a big change in how wealthy buyers now view real estate. Simply put, now they do not want to invest in anonymity, but want a brilliant and unique identity.
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The purpose of buying houses for the rich changed
Vishal Vincent Tony says that the purpose of buying houses of rich people (HNIs) is changing rapidly. More than 55% of HNIs cited ‘capital appreciation’ as the main reason for purchasing luxury real estate in 2025, up from 44% in 2024. Its direct effect is visible on the ground. In major markets like Mumbai and Bengaluru, luxury housing sales have seen double-digit growth in the first six months of the year. This clearly shows that despite market fluctuations, there remains strong demand.
Tony says that today’s rich people are no longer running after making profits by buying a large number of houses or selling them quickly. Their priority now is differentiation, privacy and heritage value, which is found in abundance in ultra-luxury properties.
quality comes first
Tony further said that this changing thinking is in line with global trends, where investors are giving priority to quality rather than quantity. Today’s buyers want a living experience designed according to their needs, world-class amenities, and the assurance that their investment will meet every criteria be it financial, aesthetic, or emotional.
Tremendous boom continues in the luxury market
Even ahead of the upcoming festive season, demand for luxury real estate remains strong, despite recent policy changes and a rise in government land prices. Giving an example, Tony said that even though RR rates have increased by 3.9% in Maharashtra, there has been no decrease in property registration. He said, “The government’s revenue collections have already reached almost half of the annual target, which clearly shows that customer confidence is still intact.”
Given the growing interest in upscale residential space and the growing focus on building legacy, Tony believes that by Diwali 2025 India This could prove to be another milestone for luxury real estate. “From what we are seeing on the ground, this festive season is going to be one of the strongest times ever for investment in ultra-luxury property,” he concluded.
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