In this year of surprising films, ‘Ek Deewane Ki Deewaniyat’ has also come as a big surprise. The trade did not have much expectations from this film of Harshvardhan Rane and Sonam Bajwa. But this film has brought great success at the box office.
‘Deewaniyat’, which brought the story of Diljale Aashiq, is getting good audience not only in metro cities but also in tier 2 cities and towns. Its effect was visible from the very first day when the film got a strong opening. Now in 6 days the film has become worthy of being called a hit. Besides, it is also going to earn huge income from OTT.
Box office collection of ‘Deewaniyat’
After starting with an opening of Rs 10 crore on Tuesday, the earnings of ‘Deewaniyat’ remained at the level of Rs 7 crore till Thursday. This means that after the Diwali holidays, its earnings remained strong even on working days. On Friday the film went below Rs 7 crore for the first time. But Saturday’s jump brought it back to the previous level. Estimates from trade reports say that the earnings of ‘Deewaniyat’ were strong on Sunday also.
The sixth day at the box office brought a collection of around Rs 8 crore for this film. The total net collection of the film in 6 days has reached around Rs 48 crore. That means it is ready to score a half-century at the box office on Monday. The reported production cost of the film was said to be around Rs 30 crore, which means it can be called a hit only after earning in 6 days.
Now ‘Deewaniyat’ will earn strong earnings from OTT also
The interesting thing is that nowadays a major part of the budget is recovered from OTT deals only. That’s why films are declared successful despite earning less than the budget at the box office. But the makers of ‘Deewaniyat’ had taken a big bet on their film, which is now going to be successful.
For some time, OTT platforms had imposed a condition that they would decide their deal accordingly after seeing the box office performance of the film. If the makers do not want to accept this condition, then the deal will be based on the rate that the platforms will charge for the film. In such a situation, if the makers of ‘Deewaniyat’ wanted, being a small film, they could have earned a strong amount by doing an OTT deal beforehand. Even if the box office collection was weak, there would be no worry about budget recovery.
But Bollywood A report in Hungama suggests that Anshul Garg, producer of ‘Deewaniyat’, took a big risk by not signing an OTT deal before its release. Now that his film has become a big box office hit, he can do the OTT deal on his own terms. Now surely they will earn better than what they would have had if they had made the deal before release. This means that ‘Deewaniyat’ has already become a solid hit at the box office, it is also going to earn a lot from the OTT deal. Now it will be interesting to see how much the film earns from the OTT deal.
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