BJP has made a major change in its strategy for the West Bengal Assembly elections to be held next year. Taking lessons from the defeat in the last assembly elections, the party is preparing to enter the field in a new style this time. BJP has decided that it will not comment on Mamata Banerjee personally. Instead it will raise the issues of failures, corruption and law and order of the TMC government.
In fact, in the last assembly elections, BJP won the entire election as Chief Minister. Mamata Banerjee Was centered around. During the campaign, many BJP leaders including PM Modi made personal comments on Mamata Banerjee which were not liked by the voters of Bengal. Especially the personal attack against a woman Chief Minister backfired and Mamata Banerjee and Trinamool Congress (TMC) directly benefited from it.
Emphasis on corruption and law and order
This time the party has decided that no personal comments will be made on Mamata Banerjee. BJP will now work on the strategy of cornering Mamata Banerjee as Chief Minister over the failures of her rule, corruption and poor law and order situation.
BJP is going to make corruption a big election issue in the state. The party will soon start a campaign against those TMC leaders and ministers who are accused of corruption or who are currently in jail. Along with this, the recent rape cases and R.G. The hospital incident will be taken up as a matter of women’s safety and law and order.
Trust in old workers
This time BJP will rely on its old and loyal workers instead of outside leaders. The party will reconnect with those leaders who did not leave the party even during difficult times. Ticket distribution and publicity strategy will also be decided on the basis of ground inputs received from the workers. For this, BJP has decided to start organizational activism at all the booths of the state.
Culture and emotional connect of Bengal
BJP will also prominently include the rich culture and traditions of Bengal in the election campaign, so that emotional connect with the local voters can be increased. In its campaign, the party will focus specifically on extending the benefits of ‘double engine government’ to women and youth at the Center and the state. This strategy has been made to break into the strong strongholds of TMC.
New strategy on Muslim dominated seats
Apart from this BJP west bengal Instead of exerting more power in 83 Muslim dominated seats, BJP will work on the strategy of creating an atmosphere against the TMC government there. It will be started from the strong strongholds of TMC after Bihar elections.
BJP’s biggest focus will be on Kolkata and South 24 Parganas, these are the areas from where many top TMC leaders come and where the party has to strengthen its hold.
This time the emphasis will be on issues
BJP strategists say that this time the party will fight a war based on issues while avoiding confrontational politics. Instead of personal attacks, there is a preparation to corner Mamata Banerjee and her government on the grounds of corruption, mismanagement and law and order failure.
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