Angelidou-Smith’s background is in neighborhood merchandise, with no recreation studio position talked about. In accordance with the memo, she spent almost a decade at Meta, the place she led Fb Teams together with Occasions, Creators, Search, Profile, and Monetization. She later led product and know-how at HR software program firm Personio and joined Reddit in November 2025. Sharma wrote that Mojang already has an distinctive recreation growth crew, so Xbox went searching for somebody who has “constructed merchandise for communities at monumental scale” and understands how creators, know-how, and monetization come collectively. Her first order of enterprise, apparently, is to study from the groups and the neighborhood.
The rent suits how Xbox has been speaking about Minecraft not too long ago. When Sharma announced 3,200 layoffs in July, she had Mojang and King report on to her and described each as studios which have turn out to be platforms. Angelidou-Smith takes over a recreation that, in line with Sharma, nonetheless pulls in additional than 300,000 first-time gamers on a mean day, with its first new dimension in over 14 years, The Sift, due in 2027. Xbox hasn’t introduced any change to how Minecraft makes cash, although the memo’s point out of monetization will most likely make some gamers uneasy.