UKIE has partnered with Discord and GameFlex to launch the Go To Market Academy, a enterprise program to assist UK-based indie studios.
The Academy goals to offer early-stage builders with the instruments to construct go-to-market methods and sustainable communities.
This system consists of six on-line modules masking diagnostics and insights, advertising technique and marketing campaign execution, utilizing Discord for neighborhood engagement, and studio branding. Trade visitor audio system may even take part.
Open to 10 to 12 studios, this system begins with an in-person session at EGX at MCM Comedian Con in London subsequent month. On-line periods will observe all through November and early December.
Classes will conclude with one other in-person occasion, the place taking part studios will current their go-to-market plans developed by “a shared case research over the course of the programme.”
studios can apply here, with purposes closing on September 30, 2026.
“Go-to-market planning is the place loads of promising video games fall down, not as a result of studios lack good concepts, however as a result of they have not had the time or assist to construct the viewers and neighborhood that offers these concepts an opportunity to flourish,” stated UKIE CEO Nick Poole.
“The Go To Market Academy offers indie studios the area to work by that correctly, with direct enter from Discord on a platform that’s change into central to how video games communities truly type and develop.”
Discord director of public coverage EMEA Mauro Sanna added: “The UK’s indie video games scene is filled with expertise and alternative, and we’re delighted to associate with UKIE to assist it thrive. We’re excited to assist this group of UK builders learn to benefit from Discord to attach with our extremely engaged gaming viewers, construct communities and develop their video games.”