Spotify has began displaying GTA 6-themed art work on huge billboards in New York, Los Angeles, and Miami, including a brand new layer to the sport’s already energetic advertising and marketing rollout. The photographs match ones lately posted by musicians together with Travis Scott, Future, Metro Boomin, Morgan Wallen, and Keith Richards, all of whom teased attainable collaborations with Rockstar Video games on their very own social accounts. Spotify used its personal brand within the art work and shared the billboards on X, however supplied no additional rationalization of what it is really planning with Rockstar. A number of artists posted GTA-styled teasers hinting at soundtrack or in-game radio involvement within the days earlier than Spotify’s billboards went up, so this does not come completely out of nowhere.
Hypothesis now ranges from official playlists and new songs to a joint advertising and marketing push tied to the soundtrack. Some followers are hoping for one thing extra formidable, similar to direct Spotify integration that might let gamers stream their very own playlists inside the sport. That is a characteristic request that is floated round GTA and Rockstar communities for years, and it has by no means made it right into a mainline entry. Rockstar hasn’t confirmed any of this, so it is value treating the billboards as only a advertising and marketing tease for now. GTA 6 is presently set to launch on November 19, and the GTA 6 Album drops on the identical day.