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// gaming

She Quit Her UX Job and Built a Game That Drew 63 Million Players

This as-told-to essay is predicated on a dialog with Kelsey Fiegle, an unbiased sport developer behind Vortella’s Costume Up. She developed the sport along with her husband, Wes Thorburn. Their video games can be found on the browser gaming platform Poki. The essay has been edited for size and readability.

I spent seven years as a person expertise designer at a Chicago inventive company. When two folks on my group had been laid off,

I used to be anticipated to tackle their work.

I bear in mind pondering, “I can not do the work of three folks.”

I left without another job lined up. My husband, Wes Thorburn, who was already growing video games independently, thought we may make video games collectively, however I needed to seek out one other tech position first.

After about 100 purposes, I made a decision to provide the dress-up sport I had been constructing an actual shot, and it modified my life totally inside the month.

Consumer work wore me down

Wes and I met in a sport design class whereas I used to be studying abroad in Australia in 2013. Neither of us was pursuing sport design. I took the category as a result of I wanted additional credit score and thought it sounded enjoyable.

After we received married and settled within the US, Wes began experimenting with net video games whereas ready for his work permit. He ultimately launched video games on Poki, they usually started bringing in sufficient cash to assist pay our payments. I helped him with sound, 3D modeling, and person expertise design whereas preserving my company job.

For a very long time, I used to be the company’s solely UX designer. Some days, I tracked time for 10 completely different shoppers. There have been weekly shows, deadlines, and tasks that modified when a consumer talked about a requirement late within the course of.

I discovered so much and had a extremely good group, however the work was disturbing. I would pour my coronary heart right into a venture, solely to seek out out it was all unsuitable as a result of the consumer had forgotten to inform us one thing.

As soon as, a consumer wanted work completed on quick discover. I labored all Saturday and Sunday to get it performed. When the consumer noticed it on Monday, they determined they wanted per week to evaluate it as a substitute of two days. Moments like that wore me down.

A layoff turned the final straw


Kelsey Fiegle

Kelsey Fiegle



At a sport developer convention in 2023, Wes and I requested the Poki group what sorts of video games they needed to see extra of. They mentioned dress-up video games. I preferred making issues in 3D, so I started constructing a 3D dress-up sport alongside my full-time job.

I had been attempting to get extra assist for my group, so I would not must work a lot. Then the company laid off two of my coworkers and anticipated me to select up their work.

I preferred my group and did not wish to depart them in a tough place, so I gave the company a few months to seek out one other answer. However they did not, so I could not preserve going.

Wes advised me, “Kelsey, you are able to do this. We may do that collectively. It would be tremendous. We may pull this off.” I wasn’t positive. I used to be making use of onerous for jobs as a result of I needed an in-house tech role, not one other company job.

It was tough to make that transfer. Going by way of interviews and getting rejected hurt my confidence, particularly once I actually needed a specific job. I advised myself that if I reached 100 purposes with out discovering something, I’d strive sport growth.

That is what occurred. I spent about 4 months working full time on my dress-up sport. I wanted revenue, together with cash for health insurance, so I finally launched it although I did not really feel it was completed.

“Vortella’s Costume Up” launched in December 2024. I used to be shocked at how nicely it did. It received about 10 million performs in its first month.

The sport gave us freedom


Vortella's Dressup

Vortella’s Dressup



Poki group members steered that the sport may do even higher if it had been multiplayer. Till then, Wes and I had largely labored on separate video games. He had expertise constructing multiplayer options for his pizza sport, so we determined to develop my sport collectively.

As we speak, the sport will get roughly 10 million to fifteen million performs a month, although that adjustments with the season. It has up to now reached 276 million whole performs from 63.1 million distinctive gamers, with 50.6 million hours of whole playtime. We preserve including clothes, minigames, and different options, and attempt to replace it at the very least twice a month.

Wes and I had all the time needed the flexibleness to spend time together with his household in Singapore and Australia. We go to them annually and add different locations after we can. We have traveled to Vietnam and Hong Kong, visited relations in Italy and Germany, and stopped by Poki’s workplace in Amsterdam.

I take into consideration the tech job I needed so badly throughout my search. If I had been provided it now, I would flip it down. I’ve a manner higher job.



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