The large Grand Theft Auto 6 prolonged look (mostly) went off with out a hitch, and apparently, it was Rockstar Video games’ thought to convey it to Netflix within the first place, not the opposite method round.
Amidst the unprecedented amount of hype for GTA 6, there was a good quantity of confusion from followers, who questioned Rockstar’s choice to make its gameplay debut a Netflix unique for six hours after its premiere yesterday. This primary actual have a look at Jason and Lucia’s story positively managed to wow viewers, however even after 27 minutes of Vice Metropolis, the query remained: Why Netflix?
Many assumed it to be a high-value deal cooked up by the streaming large to tug eyes its method, however apparently, that is not the case. A Rockstar PR consultant advised Kinda Funny Games forward of the massive reveal that it was really the GTA 6 developer’s thought to stream the prolonged look on Netflix. The quote is: “We needed to go to Netflix.”
It is a response which will generate extra questions than solutions. Rockstar first raised eyebrows when it confirmed plans to convey GTA 6: Prolonged Look completely to Netflix earlier this month, promising what finally turned out to be a prolonged model of a long-awaited third trailer – however just for subscribers. Even with the data that the complete presentation would finally drop on YouTube just some hours later, followers who’ve been ready 13 years for the subsequent Grand Theft Auto have been annoyed to hear they’d have to attend even longer in the event that they did not need to fork over the money.
“That is unbelievably scummy,” mentioned one fan on X on the time. “Everybody is worked up for the prolonged look of GTA 6, however it’s premiering on Netflix first, which is able to affect folks to get a subscription. This must be known as out, as a result of if another studio, reminiscent of Bethesda, did this, they might be crucified.”
Nonetheless, some have been prepared to be affected person and see if there could be one thing extra to Rockstar’s grand plan. At the least among the hesitation then turned to pleasure after Strauss Zelnick, CEO of mum or dad firm Take-Two Interactive, promised that the extended look would be worth the price for early admission.
He went so far as to say that the plan was “an instance of Rockstar making an attempt new issues” as advertising for GTA 6 really kicked off. He additionally advised Bloomberg, “I feel when the title is launched on Netflix, should you watch it, you will perceive extra.”
“If you happen to’re not a Netflix subscriber, you positively ought to be one,” he advised IGN on the time. “And as for the trailer itself, it is coming quickly sufficient that I am going to allow you to arrive at your personal conclusion.”
Properly, the trailer is right here, and whereas it definitely managed to impress, it is nonetheless not clear why Rockstar felt the necessity to convey GTA 6: Prolonged Look to Netflix, particularly. That mentioned, there are nonetheless months to go earlier than launch arrives. Nothing in regards to the developer’s future advertising plans has been revealed but, so it is attainable we might see different entries and even episodes added to Prolonged Look sooner or later.
For now, although, all we all know is that Rockstar has its causes. IGN obtained an early peak in any respect issues GTA 6 forward of yesterday’s gameplay reveal and walked away nearly as impressed as everybody else. You may try our ideas in our preview, after which you should definitely see what we needed to ask the developer in our interview. You can too try 69 details we learned while visiting Rockstar HQ, the GTA Online character who’s making a comeback, and the Red Dead Redemption 2 Easter Egg hidden in the extended look.
Michael Cripe is a contract author with IGN. He is greatest recognized for his work at websites like The Pitch, The Escapist, and OnlySP. Make sure you give him a comply with on Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).