PR and influencer advertising platform PressEngine is launching The Pre-Present, an in-person occasion that places builders straight in entrance of media and content material creators.
The primary occasion will happen in London on Thursday, November 26 and preview video games launching within the subsequent 12 months. PressEngine says greater than 150 specialist and mainstream journalists and content material creators will attend.
PressEngine is providing the occasion as a substitute for all-digital showcases, which it believes have lowered hands-on time with video games and clustered protection round seasonal festivals.
“Our trade has turn out to be too reliant on digital broadcasts and distant previews, which finally cut back genuine engagement for each creators and journalists,” stated PressEngine co-founder Gareth Williams.
“Digital streams can’t exchange the spark of sitting side-by-side with a developer, enjoying a construct, and constructing rapport and relationships.”
Williams added that each recreation on the occasion might be given “equal publicity.”
Exhibitors get a ready-made setup and solely must “simply carry the sport,” in response to PressEngine, however builders ought to word that areas are restricted.
Guillotine is dealing with content material creators, Renaissance PR is managing media, and Odd Squad Occasions is working the occasion itself.