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// gaming

Niko Partners: India games market exceeds $1bn, forecast to reach $1.2bn by end of 2026

India’s video games market exceeded $1 billion in income for the primary time in 2025, up 14.8% yr over yr to $1.04 billion.

Based on Niko Partners, income is forecast to achieve virtually $1.2 billion and as much as $1.77 billion by 2030 – a five-year CAGR 11.2%.

The overall variety of gamers reached 511 million final yr. This determine is projected to exceed 550 million in 2026 and attain over 700 million by 2030. Feminine players now characterize practically half of all gamers, up from 43% in 2023.

The primary driver of elevated income and engagement was increased spending on cellular video games, supported by higher digital adoption and rising disposable incomes “amongst sure client segments.”

Monetisation for this phase “stays at an early stage,” in line with the information agency, with common income per person (ARPU) reaching $2.04 in 2025 and forecast to rise to $2.52 by 2030.

Niko Companions additionally noticed that India’s gaming market is changing into extra numerous, with audiences exploring a broader vary of genres throughout platforms corresponding to PC and console.

Though smaller, these audiences drive engagement, offering publishers with the chance to develop past mainstream genres like battle royale and informal titles.

This development contains elevated user-generated content material, with platforms corresponding to Roblox and Minecraft gaining reputation amongst youthful Indian audiences.

Moreover, non-battle royale cellular video games captured a bigger share of market income, rising from 53.2% in June 2023 to 62.8% in June 2026.

Niko Companions predicts that these areas, together with elevated authorities assist, rising esports participation, and expanded alternatives for publishers, will “form India’s video games market over the following 5 years.”

The agency additionally reported a shift in Indian audiences’ sentiment towards generative AI. Its findings point out that gamers “have gotten extra cautious about how AI is being utilized by each builders and gamers.”

Niko Companions identifies financial considerations, particularly concerning AI’s impression on employment, as a key issue.

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