Scott Hayman | Head of Gaming at Mocean
The company behind PlayStation’s fastest-selling sport launches faucets award-winning business vet who helped construct Hammer Inventive into a worldwide gaming company
— Scott Hayman | Head of Gaming at Mocean
LOS ANGELES, CA, UNITED STATES, August 10, 2026 /EINPresswire.com/ — Inventive company Mocean at present named Scott Hayman Head of Gaming, the newest in a sequence of strikes since launching its See Change™ working mannequin earlier this 12 months.
Hayman joins Mocean after 24 years at Hammer Inventive, the place he rose from author/producer to Head of World Operations and helped flip a boutique movie-trailer store into an 80+ individual international sport advertising and marketing company. He constructed partnerships with gaming’s largest publishers — Epic Video games, Riot Video games, Xbox, Bethesda, Digital Arts, 2K — on franchises from Fortnite and League of Legends to Forza Horizon 6 and Indiana Jones and the Nice Circle.
“Mocean’s artistic observe document speaks for itself,” Hayman stated. “What excites me is how they mix blockbuster leisure advertising and marketing with deep model technique experience throughout a linked pipeline together with trailers, key artwork, social, stay occasions, live-action manufacturing, design, and ending. Bringing that full, high-level providing to the gaming house was a possibility I used to be thrilled to simply accept.”
Hayman’s work will draw on the company’s full capabilities, together with Mocean AV, its world-class theatrical trailer group, and Mocean’s Model & Content material Studio, which produces campaigns for shoppers together with Samsung, Waymo, The Cheesecake Manufacturing facility, and North Italia.
“Players’ devotion runs as deep because the movie audiences we have spent a long time creating for,” stated Adam Rosenblatt, who with Bryan DeDario serves as Co-President of Mocean AV. “We have all the time been pushed by story, character, and emotion,” DeDario added. “We’re excited to carry that commonplace to the gaming panorama.”
The transfer additionally marks a pure evolution for Mocean’s rising model work, led by President of Model Laura Likos, whose background contains main businesses and groups on campaigns for Name of Obligation, Xbox, Madden NFL, and Lifeless Rising throughout her time at 72andSunny and CP+B.
“Our model workforce has a deep ardour for gaming, and we all know the extent of strategic rigor required to attach with these audiences,” stated Likos. “Combining our brand-building basis with Scott’s deep business experience allows us to be a full-fledged associate for gaming publishers, from high-level model positioning to culture-defining execution.”
Mocean already has a gaming basis Hayman will construct on: the God of Warfare Ragnarök international launch marketing campaign, ensuing within the fastest-selling first-party PlayStation launch ever at 5.1 million copies in 5 days; Marvel’s Spider-Man 2 in-game creator collaboration, serving to it turn out to be the fastest-selling PlayStation unique ever; and record-setting launches for BTS x Cookie Run: Kingdom and Name of Obligation: Warzone Cell.
“Gaming is the most important leisure enterprise on the planet, with one of the opinionated, passionate audiences in tradition — you may’t faux your manner in,” stated CEO Michael McIntyre. “Our company is filled with diehard avid gamers, so the fervour is already right here. Scott brings the observe document: 20 years of incomes that viewers’s belief by honoring the worlds they love. That is a outstanding mixture and I can’t wait to see the outcomes. Recreation on!”
About Mocean
Mocean is a culture-first artistic company working the place leisure and model meet. Based in 2000 and headquartered in Los Angeles, the company has earned 500+ business awards, together with 4 Emmy nominations and two wins, a number of Grand Clios, honors from One Present, Digiday, and Nationwide Addys Finest In Present, and three Company of the 12 months titles. Its work spans PlayStation, Disney, Waymo, Marvel, Netflix, HBO, Samsung, Riot Video games, Chevy, North Italia, and The Cheesecake Manufacturing facility. Named one among Quick Firm’s Finest Workplaces for Innovators. Be taught extra at moceanla.com
Greg Harrison
Mocean
greg.harrison@moceanla.com
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