Mika Games, a gaming
funding firm based by Wargaming co-founder Nick Katselapov, has raised
$10 million in a funding spherical led by Flint Capital, with participation from
a number of new and present traders.
Early-stage cellular recreation
studios typically wrestle to safe financing for consumer acquisition, as funding
suppliers sometimes require a longtime advertising monitor file. This may
embody a number of months of marketing campaign information, between $300,000 and $500,000 in earlier
advertising spending, and proof of predictable returns.
Mika Video games goals to deal with
this hole by investing in studios earlier than their consumer acquisition efficiency has
been totally established. Its mannequin combines fairness funding to assist product
growth and studio operations with separate capital for bigger paid
advertising campaigns. These campaigns assist studios assess participant retention,
monetisation and advertising payback durations, probably enabling them to safe
extra financing for development.
Nick Katselapov, founder
of Mika Video games, famous that rising consumer acquisition spending and fewer new titles
reaching high obtain rankings are making it tougher for brand spanking new cellular video games to
acquire visibility.
Early advertising capital
can due to this fact affect which video games gamers ever get to find. Our purpose is to
give new titles sufficient runway to achieve gamers,
stated Katselapov.
Mika Video games has expanded
its portfolio from three to 5 recreation studios this 12 months. Its present
investments embody Guli Video games, developer of the 3D farming journey
Legendale, which has reached greater than 3 million gamers worldwide, and
Agonalea Video games, whose roguelike tower defence recreation Punko has surpassed 500,000
downloads.
The corporate has additionally
invested in Bulberry Studio, developer of Wargard, a cellular technique recreation
combining deck constructing with direct troop management in player-versus-player
battles, and LevelApp, which develops merge-2 video games together with Merge Dale and
Sea Bloom.
The brand new funding might be
used to assist product growth and larger-scale advertising campaigns,
serving to portfolio studios check their video games’ industrial efficiency and broaden
their consumer bases.