- Pokémon Go’s tenth anniversary helped set off its greatest month in years, rocketing to fifth place within the rankings.
- Türkiye’s Smash Fest achieved greater than 10 million installs in July, rising 343% month-over-month.
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Beneath you possibly can see the most recent prime video games and firms by downloads and income for July 2026, in addition to the massive tales and traits from the final month. Knowledge is supplied by AppMagic.
Try profiles of the world’s prime publishers within the Top 50 Mobile Game Makers 2025 listing. Meet them in particular person at occasions like Pocket Gamer Connects Nordics 2026 on October twentieth to twenty first.
Notice that these estimates are based mostly on gross income from participant spending throughout the App Retailer and Google Play solely. It doesn’t function estimates from various marketplaces or direct-to-consumer platforms.
TOP GROSSING MOBILE GAMES
The massive story: Pokémon Go will get transferring
Of all of the success tales on the planet of cell video games, few can in the end examine with the legacy of Pokémon Go. A style pioneer with 10 years of historical past, billions of {dollars} to its identify and a long-held standing as Pokémon’s top-grossing cell title, Go is way from an underdog.
But, it’s been fairly a while since Pokémon Go has landed within the highest echelons of Google Play and App Retailer income charts.
That modified in July. In a month when the geolocation large celebrated its tenth anniversary and hosted the first free Go Fest, referred to as Go Fest 2026: World, participant spending skyrocketed to heights unseen because the pandemic. Selecting up $141.5 million, a 229% rise from June, this newest sum was Go’s highest in more than four years.
Within the course of, Go shot again up the charts from nineteenth place to fifth, an increase of 14 positions in a single month, surpassing the likes of Monopoly Go, Final Warfare: Survival and even Royal Match within the course of.
It’s the sport’s first time within the prime 5 in nicely over a 12 months. The truth is, the final time Pokémon Go made the highest 10 was nearly a full 12 months in the past, in August 2025, incomes tenth place with $101m that month.
July 2026’s surge seems multifaceted, with tenth anniversary celebrations at first of the month, the broader model’s year-long thirtieth anniversary celebrations, the summer season climate bringing lapsed gamers again and Gen Z’s nostalgia wave for something 2016.
Moreover, the primary free Go Fest was held on July eleventh and twelfth, coinciding with Go’s most profitable single day since 2021. Whereas this annual occasion is often for paid ticketholders solely, to have fun 10 years Scopely made this version out there to all gamers.
Regardless of lacking out on income from ticket gross sales, Go evidently thrived from a bigger viewers being tempted to purchase bundles, storage, Poké Balls and Raid Passes for the “most various number of Pokémon species ever noticed within the wild”, higher odds at elusive Shiny Pokémon and a variety of Legendaries.
Different notable tales:
PUBG Cell rose by six positions this July, shifting from tenth to fourth and thereby staying forward of Pokémon Go. The margin of victory was slim as Krafton’s hit gained out by merely $4,000. The title made $141.5m in complete, an increase of 59% in comparison with June.
NetEase’s Eggy Celebration was again on type final month, reaching its highest earnings since February 2024. After participant spending scrambled earlier within the 12 months, the social gathering royale returned to development in June and additional rose by 112% in July, making $31.6m. Within the course of, it’s launched again into the highest 30 highest earners.
Goddess of Victory ranked twenty fifth with $37m in income, re-entering the highest 50 and greater than doubling June earnings.
HoYoverse’s Zenless Zone Zero had a fair greater increase within the charts. The city RPG celebrated its second anniversary in July and made $30.8m for the month, its greatest efficiency in over a 12 months. This landed it in thirty first place, an enormous enchancment over 87th in June.
CyberAgent’s new launch Hololive Desires rocked the boat, launching on July twenty third and propelling forward of many elderly cell mainstays. The idol coaching sport made $26m in simply over per week, surpassing the full-month earnings of massive names like Supercell’s Hay Day, Loom Video games’ Pixel Movement and Cygames’ Umamusume: Fairly Derby.
Umamusume: Fairly Derby did see an increase of its personal, re-entering the highest 50 with $23.7m in participant spending. The horse lady racer ran from 62nd to forty third in a single month.
The highest grossing cell video games for July 2026
Tencent’s Honor of Kings stayed on prime this July with $225.1m earned between Google Play and the App Retailer, sustaining its unquestioned place on the prime of the income charts this 12 months.
After going unchallenged throughout H1, shut competitors got here in early July when Pokémon Go started to surge – however the geolocation large couldn’t sustain the momentum.
Roblox ended up stronger than Go throughout the total month, rating second with $146.1m. Whereas rising three positions within the charts, this was nonetheless simply 65% of Honor of Kings’ earnings.
Microfun’s Gossip Harbor got here third with $142.5m in earnings, up 8% over June and up one spot within the charts. It helped push Royal Match from the highest three – the truth is Dream Video games’ flagship fell into sixth, making $141.1m.
Whiteout Survival fell from seventh to second place with $140.9m. Evidently, there was fierce competitors with very shut outcomes in direction of the highest of July’s charts, because the income hole between third place and seventh was simply $1.6m.
Monopoly Go, Sweet Crush Saga and Kingshot crammed out the rest of the highest 10.
On the entire, cell video games collectively generated $6.8bn in July, down 4% year-over-year however up 9% in comparison with June 2026.
MOST DOWNLOADED MOBILE GAMES
The massive tales: Türkiye on the rise
Physics-based cannon shooter Smash Fest has fired up the downloads charts this July, rising by 248 positions to sixteenth place. This launch from Türkiye’s Movement Video games was a quiet one final December, nevertheless it began constructing momentum in Could and has been on a roll ever since.
From nearly 20,000 downloads in Could, that quantity snowballed in June to greater than 2m, then progressed right into a summer season avalanche in July. Smash Fest generated 10.2m downloads final month at an increase of 343% M/M, blasting ahead very like its gameplay.
Income has additionally boosted with so many new gamers, up from $692,000 in June to $3.4m in July.
Additionally from Türkiye, Grand Video games had a great month this July with two titles making the highest 30 for installs. Magic Type and Block Out each made the highest 30 with 9m downloads and 8m respectively.
Each have been up M/M, with Magic Type rising 7% and Block Out up 52%. The latter really recorded its greatest month ever for installs, July marking its fifth consecutive month of development.
The massive tales: World Cup penalties
After a number of cell soccer video games saw growth in June, the continuation of the World Cup this July meant much more installs for some. Soccer Celebrity from Actual Freestyle Soccer, for instance, had its greatest month since 2022 with 14.2m contemporary installs, up 45% M/M in its fourth consecutive month of development.
Cell Soccer’s Soccer League 2026 was shut behind with 12.4m downloads this July, up 32% with a brand new month-to-month downloads file after nearly 4 years on app shops.
EA Sports activities FC Soccer Cell 26 additionally had its greatest month since 2022, reaching 11.4m new gamers and narrowly getting into the highest 10 most-downloaded video games chart. Konami’s eFootball was subsequent amongst soccer titles with 11.2m downloads, rising 27% M/M.
Whereas barely decrease within the rankings, First Contact’s Dream League Soccer rose by 31 positions in comparison with June, producing 7.7m new installs. This was its greatest month since February 2020, touchdown it in thirty third place amongst all cell video games in July.
Different notable tales:
Gossip Harbor downloads rocketed to a brand new month-to-month file in July. After a excessive of 8.7m in February, month-to-month installs slowly declined again down to five.7m in June. Then, one other increase introduced 9.7m contemporary gamers in July, up by 69% M/M.
Learnings’ Meowduku was amongst June’s greatest winners with development of over 1,000% M/M. Its development continued in July, although by a way more modest 3%, reaching 10.5m downloads.
Goodroid’s Bus Site visitors Fever had its greatest month but in July with 9.7m installs, getting into the highest 20.
Topzest Video games’ Prime Tycoon: Coin Theme Empire noticed a meteoric rise, from the a hundred and seventy fifth most-installed sport of June to thirty ninth in July. This third consecutive month of development was its greatest ever, reaching 7.3m downloads at a rise of 149% M/M.
Most downloaded cell video games for July 2026
Roblox rose from fourth to first place this July, which means it elevated its place in each installs and income charts. At 22.9m installs, it was adopted intently by Garena Free Fireplace Max’s 22.8m complete for the month.
In third place was Miniclip’s Arrow Puzzle with 19.3m installs, its greatest month but after setting a earlier file in June.
HungryStudio’s Block Blast and Actual Freestyle Soccer’s Soccer Celebrity crammed out the highest 5.
Throughout the cell video games business, 4.5bn new downloads befell. Because of this on common, for each set up, gamers spent $1.52. July downloads have been down 2% Y/Y however up 4% M/M.
TOP PERFORMING MOBILE GAMES PUBLISHERS
Prime grossing cell publishers for July 2026
Tencent remained on prime because the highest-grossing writer of July, producing $691.8m throughout its portfolio of cell video games. This marked a 29% rise over June.
Century Video games stayed in second regardless of a small decline, with its portfolio income falling 3% to $311.9m. Notably, even this second-place large couldn’t match half of the income achieved by Tencent.
In the meantime, Playrix disrupted the income rankings with an increase to 3rd place, incomes $195.2m at a rise of three%. This knocked Dream Video games into fourth with income of $193.8m.
Microfun held onto fifth place with $181.6m, rising by 6%.
It’s additionally value noting that Scopely made $152.2m and the newly rebranded Scopely Discover, chargeable for Pokémon Go, made $152.6m. Mixed below one umbrella, their earnings subsequently totalled $304.8m, which might land the writer above Playrix in third place, simply shy of Century Video games. Add in Loom Video games although – and Scopely would rank because the world’s second prime grossing writer.
HoYoverse additionally noticed sizeable development in July. As Genshin Influence, Honkai: Star Rail and Zenless Zone Zero all rose in income rankings, so too did the studio behind them. HoYoverse shifted from the sixteenth greatest writer to thirteenth, making $125.4m in income at a rise of 67% M/M.
Prime cell publishers by downloads for July 2026
Miniclip remained July’s greatest writer on the premise of downloads, reaching 107.5m new installs. This was a marginal decline from the 112.6m installs achieved in June however stored the writer safely on prime.
Azur Video games ranked second with 74.7m downloads, slowly closing the hole with its development fee of 8%.
French writer Voodoo got here third with 69.7m downloads, additionally rising marginally. Learnings and Outfit7 held onto their positions from June, each reaching greater than 50m downloads and making up the rest of the highest 5.
July 2026 noticed declines in participant spending and in downloads in comparison with one 12 months prior, however no less than marked enhancements in each metrics in comparison with June. The highest video games getting into H2 are additionally wanting fairly completely different to the start of H1, much less dominated by technique with extra of a variety of genres on prime.