The Disney Video games Group portfolio spans 9 billion-dollar franchises together with Kingdom Hearts and Marvel’s Strike Force, greater than half of which have emerged within the final 12 years. Disney can also be constructing new franchises by way of gaming, together with Marvel Tōkon: Fighting Souls, and the extremely anticipated Marvel’s Wolverine, which arrives in September.
The technique extends throughout Disney’s portfolio.
Lucasfilm Video games spans greater than 20 genres throughout each main platform alone, underscoring Disney’s dedication to unique interactive experiences somewhat than easy diversifications.
And the Disney & Pixar Video games cellular portfolio, inclusive of Disney Solitaire, Disney Tsum Tsum, and Disney Magic Kingdoms, has reached over 1 billion installs since 2014.
Not often Only a Sport
For youthful audiences, video games are greater than leisure. They’re locations to socialize, create, and categorical identification. More and more, they’re additionally the place new followers first encounter Disney manufacturers.
“These are platforms the place Gen Z [and] Gen Alpha primarily are spending quite a lot of their time, hanging out with their pals,” Shoptaw famous.
Marvel Rivals, for instance, has attracted 40 million gamers worldwide, with 60% below age 24.
“It’s a extremely good instance of simply how highly effective and significant these worlds may be,” he mentioned.
Past participant numbers, Marvel Rivals helps the biggest Discord neighborhood in gaming, with greater than 4.4 million members, and generated greater than 285 million Twitch viewing hours in 2025.