Rockstar Video games is taking its Grand Theft Auto 6 (GTA 6) advertising and marketing marketing campaign to Miami, with the corporate reportedly spending practically $1 million on an enormous “Welcome to Vice Metropolis” signal put in on prime of the Kaseya Middle. The signal, which was lifted into place by a helicopter, is a part of Rockstar’s wider advertising and marketing push for the extremely anticipated sport. In accordance with Miami Herald journalist Doug Hanks, Miami-Dade is predicted to gather $975,000 from Rockstar beneath a advertising and marketing settlement.“Miami-Dade set to gather $975,000 from the Vice Metropolis lettering going up on the county-owned Kaseya Middle, per the settlement with GTA maker Rockstar Video games,” the journalist wrote in an X publish.
Rockstar installs GTA 6 signal at Kaseya Middle
The enormous “Welcome to Vice Metropolis” signal was lately put in on the roof of the Kaseya Middle, dwelling of the Miami Warmth. Followers had been watching the signal being constructed in latest days. It was ultimately lifted to the highest of the world by helicopter and put in on the roof.In accordance with Miami Herald journalist Doug Hanks, Rockstar is paying just below $1 million for the set up. Miami-Dade is predicted to obtain $975,000 as a part of the advertising and marketing settlement.The signal could also be just one a part of Rockstar’s plans for selling GTA 6 within the metropolis. The corporate reportedly held discussions with Miami officers in August about a number of attainable advertising and marketing actions. These included occasions and even a attainable takeover of the airport.
How lengthy will the GTA 6 signal keep
Paperwork reviewed by IGN reportedly say the signal will stay on the world for “the latter of 1 yr after” set up or till the ultimate Miami Warmth dwelling sport of the 2026-27 season. That sport is scheduled for April 11, 2027, which means the GTA 6 signal might stay seen by the remainder of 2026 and into subsequent spring.The paperwork additionally set an October 15 deadline for putting in the signal. The date might turn out to be one other GTA 6 advertising and marketing second, though Rockstar has not confirmed this.Grand Theft Auto 6 will launch on November 19 for PlayStation 5 and Xbox Collection X|S.