The brand new inventive director of Rainbow Six Siege says gamers who proceed to stay round and play throughout Grand Theft Auto 6 might be rewarded for his or her loyalty.
Joshua Mills – who’s been at Ubisoft for 11 years and have become inventive director of Rainbow Six Siege earlier this 12 months – not too long ago spoke to The Game Business to debate the way forward for the sport, which is now 11 years outdated.
Mills was requested if the studio had contingency plans for the discharge of Grand Theft Auto 6, which is able to virtually definitely have a damaging impression on participant counts for different video games throughout the business.
He replied that an important factor was for the studio to be calm after they see the numbers inevitably drop, and have religion that it gained’t be everlasting, with gamers returning after Grand Theft Auto 6’s launch interval.
“We’ve obtained a large launch coming with GTA,” he defined. “It doesn’t matter what style you’re in – you’re going to take a success when that drops. Individuals are going to play it, after which they’ll come again. Heck, all of us are going to play it.
“It’s about being good along with your expectations so you may hold the staff and HQ aligned. If the staff sees participant numbers dip, they’ll get anxious, but it surely’s usually non permanent.”
As an alternative, Mills stated the studio’s key focus needs to be on rewarding gamers who determine to stay round and hold taking part in Rainbow Six Siege regardless of the discharge of GTA 6.
“Our golden rule is to serve the gamers who keep like kings and queens” he stated. “We don’t go on trip simply because a competitor is swelling the market. We double down and reward these spending their invaluable time with us.”
When requested whether or not the studio would really ship new content material throughout GTA 6’s launch window, Mills stated that was the plan.
“Funnily sufficient, Season 4 will drop proper round that point,” he replied. “That shifts up the sport in numerous methods. We even have some unannounced surprises held again to make a splash.”