Cellular Legends: Bang Bang (MLBB) immediately launches ALL IN MLBB, its world tenth Anniversary marketing campaign honouring the gamers and communities which have formed its progress and globalisation. The marketing campaign will unfold by means of anniversary actions, rewards, and the MLBB Birthday Celebration, bringing gamers collectively offline with the sport’s builders.
For 10 years, MLBB and its gamers have grown and altered collectively, constructing identities, connections and a shared future. From college years to working life, and from a primary foremost hero to a trusted squad, MLBB has grow to be a part of hundreds of thousands of private tales. ALL IN MLBB celebrates these recollections whereas inviting gamers to form the sport’s subsequent chapter collectively.
Right this moment, MLBB reaches greater than 1.5 billion installations and 110 million month-to-month lively customers throughout greater than 80 international locations. Its growth has paired an accessible, free-to-play cellular expertise with hyperlocal publishing, permitting native creators and communities to form campaigns round every market.
Annual campaigns akin to Golden Month carry gamers collectively by means of regionally related creator content material and group actions centred on the spirit of giving. ALLSTAR reimagines the in-game expertise every year. From leisure crossovers with NARUTO and THE KING OF FIGHTERS to partnerships spanning Neymar Jr, ITZY, Jollibee, Visa, and Chow Tai Fook, MLBB has related with gamers by means of world fandoms, sport, music, and on a regular basis shopper experiences.
Over the last decade, MLBB’s player-first publishing strategy has additionally prolonged its universe into new genres. Mobile Legends: Adventure (MLA) and Magic Chess: Go Go (MCGG) give followers new methods to have interaction with acquainted heroes past the standard 5v5 format.
Roger Yu, Producer of MLBB at MOONTON Video games, stated: “MLBB’s first decade demonstrates that world scale and native relevance can reinforce one another. We’ve saved the core recreation accessible whereas investing in creators, cultural moments, and partnerships that give communities a task in shaping the model. This strategy has enabled MLBB to develop past a single title right into a broader leisure ecosystem. ALL IN MLBB recognises the gamers who made that progress doable and reaffirms that they’ll stay central to our subsequent decade.”
Celebrating 10 years along with legendary rewards
As MLBB enters its forty second season, ALL IN MLBB thanks the group with free premium rewards, thrilling in-game occasions that includes legacy heroes Nana and Layla, new anniversary skins, and an offline birthday celebration bringing followers along with the sport’s builders.
ALL IN MLBB Anniversary highlights embrace:
-
tenth Anniversary Celebration Move (4 September–1 November): Earn Battle Move EXP and unlock the brand new Nana Epic Pores and skin, an Epic Pores and skin Choice Chest and a Random Epic Pores and skin Chest. Returning gamers may declare a free Returning Anniversary Pores and skin.
-
Anniversary Gala Weekend (25 September–11 October): Select from 265 skins and earn a brand new animated emote, Battle Move EXP and Premium Pores and skin Fragments.
-
Layla’s Stellar Gala (9 October–19 November): Play the “Starfall Breakout” mini-game for the chance to assert Layla’s new Collector Pores and skin. A free trial of skins and symbols may also run from 9 October to 12 November.
In October, the anniversary will culminate within the MLBB Birthday Celebration, an offline fan occasion that includes group actions, limited-edition souvenirs and a developer question-and-answer session. Gamers may share their hopes for MLBB’s future. Extra particulars will likely be introduced quickly.
From a cellular recreation to a world aggressive platform
Gamers’ journeys have additionally prolonged past the sport. MLBB Esports has spent the previous decade constructing pathways from grassroots play to worldwide competitors. That ecosystem has carried gamers onto nationwide and multi-sport levels. MLBB returned as an official medal occasion for the fourth consecutive version on the 2025 Southeast Asian Games earlier than making its 2026 Asian Games debut. It was additionally chosen as the primary confirmed title for the inaugural Esports Nations Cup.
Its growth past Asia continued with the European debuts of MSC and MWI in Paris and the upcoming M8 World Championship Finals in Istanbul, Türkiye. The M7 grew to become the most-watched cellular esports event in historical past with 5.68 million peak concurrent viewers, whereas MLBB topped the Esports World Cup for a third consecutive edition with 2.89 million peak concurrent viewers in 2026.
Wanting forward, Roger added: “Shifting into the following decade, the crew will proceed to give attention to refining the gaming expertise, listening to the voices of gamers and communities in numerous markets, and increasing the boundaries of MLBB by means of extra content material and gameplay; on the similar time, we’ll maintain enhancing the worldwide Esports system, in order that extra gamers and opponents who love MLBB have the chance to maneuver from native communities to a much bigger stage. MOONTON Video games will proceed to stroll alongside gamers, creators and companions around the globe, permitting MLBB to proceed rising in numerous cultures and communities, and exploring the long-term vitality of a world evergreen recreation.”