Newzoo initiatives the worldwide video games market will develop 6.1% to $213.9 billion, with over half of client spending originating from China and the US.
That is in keeping with knowledge from the agency’s Global Games Market Report, which shall be revealed in full on September 10.
Console income is forecast to account for 22% of the market at $46.9 billion, up 5.1%. The November launch of Grand Theft Auto 6 is anticipated to extend full-game spending to 17.5%, which Newzoo identifies as “strongest progress of any enterprise mannequin”.
Cellular is projected to carry the biggest platform share at 57%, reaching $121.1 billion. This represents a 6.8% year-on-year improve, pushed by increased participant spending and the expansion of direct-to-consumer (D2C) platforms.
A current survey by FastSpring and Omdia discovered that 96% of studios now operate or plan to operate a D2C web store, motivated by improved model visibility, elevated loyalty, and higher entry to first-party buyer knowledge and insights.
PC is anticipated to have the bottom market share at 21%, reaching $45.9 billion. Newzoo forecasts the platform will develop 5.3% year-on-year, down from its 12% annual compound progress fee (CAGR) estimate for 2025.
Premium and mid-priced releases are anticipated to “maintain full-game income,” whereas microtransactions are projected to regain their place as the biggest enterprise mannequin. PC progress is anticipated to be “geographically broad,” led by Asia-Pacific, Latin America, and MEA areas.
Participant progress is anticipated to sluggish from a 4.4% year-on-year improve in 2026 to a 3.2% CAGR by 2029, when the worldwide participant base is projected to succeed in 4.07 billion.
Newzoo states that future market progress “will rely more and more on retaining and monetising current audiences slightly than including new gamers.”
Development is at the moment concentrated in rising markets, with Asia-Pacific as the biggest area and the Center East and Africa increasing the quickest.
Cellular gamers are estimated to succeed in 3.10 billion in 2026, representing 84% of complete gamers. PC gamers are forecast to succeed in 977 million (26%), and console gamers are predicted to succeed in 651 million (18%).
Newzoo expects participant penetration to rise barely from 61.5% to 62% in 2026, noting there may be “restricted room to develop the bottom by deeper penetration; progress as a substitute displays the net inhabitants increasing by 3.5% to five.97 billion.”