The Name of Obligation socials crew by accident posted an inner advertising and marketing picture for Modern Warfare 4, and followers suspect it could be AI-generated.
Earlier immediately, the Name of Obligation Twitter account posted a render of a soldier strolling towards the digital camera whereas selling the sport’s look at Gamescom. Eagle-eyed followers examined the picture and seen that the soldier’s gun seemed to be warped in an odd approach, probably suggesting the picture was AI-generated. The graphic was finally taken down, and the Name of Obligation crew acknowledged that it was posted by mistake.
NEW MW4 IMAGE pic.twitter.com/SBIuhXIkYY
— Ahead (@ForwardLeaks) August 18, 2026
“Earlier immediately, a picture was mistakenly posted to one of many Name of Obligation accounts,” stated a Call of Duty rep on social media. “It included a brief render from a advertising and marketing type information. The picture was a placeholder and never taken from in-game. We’ve taken it down.”
Followers have now begun speculating that Activision has been utilizing AI to generate ideas for advertising and marketing materials. This in all probability will not come as a shock to many Name of Obligation followers, as Activision has admitted to utilizing AI to make property for Name of Obligation. On the sport’s Steam web page, there’s a disclosure that confirms the utilization of generative AI instruments to develop property for the sport. A few of these property embrace issues like calling playing cards in Black Ops 7.
Following backlash to Black Ops 7’s utilization of AI in November 2025, Activision issued the next assertion: “Like so many all over the world, we use quite a lot of digital instruments, together with AI instruments, to empower and assist our groups to create the most effective gaming experiences potential for our gamers. Our artistic course of continues to be led by the gifted people in our studios.”
Almost a 12 months later, gamers are nonetheless annoyed by Activision’s utilization of generative AI, with some casting doubt over claims that the artwork was merely a placeholder.
“Activision? Utilizing AI slop for Name of Obligation!? Absolutely there’s been some mistake; they’d by no means,” joked one fan. “From a Model information? How a lot AI was utilized in improvement and artwork?” asked another fan.
Whether or not or not there will likely be any apparent examples of AI-generated content material in Modern Warfare 4’s beta this weekend stays to be seen. If not, followers will definitely be conserving their eyes open for it when the sport launches in October.
Cade Onder is a freelancer for IGN’s information crew. He covers all issues leisure, together with gaming, movie, and extra. You’ll find him on Twitter @Cade_Onder.