Picture exhibits the Advertising Director of S-GAME, Mr Julius Li (left), and the Founder & Chief Govt Officer of S-GAME, Producer of Phantom Blade Zero, Mr Liang Qiwei (Soulframe) (proper).
Make investments Hong Kong introduced on Thursday that S-GAME, a outstanding Chinese language sport and content material developer, has established a brand new workplace in Hong Kong.
The brand new department will function the corporate’s strategic base for world publishing, distribution, worldwide promoting, and cross-media mental property (IP) operations.
The transfer is designed to spearhead the abroad enlargement of the developer’s extremely anticipated AAA martial-arts motion sport, Phantom Blade Zero.
Traditional Hong Kong cinema conjures up next-gen ‘Kungfupunk’ aesthetic
Broadly considered some of the anticipated Chinese language AAA video video games of 2026, Phantom Blade Zero blends conventional Japanese wuxia parts with darkish fantasy to create a novel “Kungfupunk” visible model.
To seize genuine martial arts choreography, S-GAME established its inventive artwork heart in Hong Kong, pulling collectively elite inventive expertise from throughout Better China.
The sport’s fast-paced fight and fluid motion sequences have been designed in collaboration with a number of veteran Hong Kong movie martial arts choreographers.
Moreover, S-GAME revealed in its newest trailer that legendary Hong Kong kung fu star and director Donnie Yen Chi-tan has been working as a inventive advisor for the undertaking since 2023.
Yen additionally carried out the in depth movement and facial seize classes to deliver “Mó Yuan”—a significant character within the sport—to life.
Hong Kong chosen because the gateway for world cultural export
Authorities and firm officers highlighted Hong Kong’s distinctive place as a bridge for worldwide inventive exports.
Arnold Lau Chi-yuen, Affiliate Director-Common of Funding Promotion, famous that town’s mature skilled companies, bilingual expertise, and strong mental property safety legal guidelines make it a great launchpad for S-GAME’s internationalization.
He praised the undertaking for fusing traditional native cinematic heritage right into a next-generation online game, demonstrating cross-media cultural preservation.
Julius Li, S-GAME’s Advertising Director, described Hong Kong as a pure alternative for his or her world enlargement. He emphasised that town’s wealthy cinematic and publishing historical past served as a direct inspiration for the sport.
The newly established workplace won’t solely oversee worldwide distribution and licensing however may even discover the longer term manufacturing and distribution of movie and tv spin-offs.
Worldwide launch scheduled for late October
Based in 2011 by Liang Qiwei, S-GAME is understood for growing unique IPs such because the Rainblood sequence and the Phantom Blade cellular franchise.
Phantom Blade Zero has already generated huge world curiosity, with its offline trial occasion in Beijing in July 2025 racking up over 100 million cumulative views and attracting greater than 20 million livestream viewers.
Following the graduation of worldwide pre-orders on Wednesday, the sport is scheduled to launch worldwide concurrently on Steam, Epic Video games Retailer, and PlayStation on October 29 this 12 months.